PPC Campaign Strategy & Planning

Research and analysis of your target audience.

Identifying the right platforms (Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, etc.).

Setting up campaign goals (brand awareness, lead generation, sales conversion).

Keyword research to identify high-value search terms.

Keyword Research & Analysis

Identifying keywords that resonate with your audience and are relevant to your business.

Analyzing competitors’ keywords and search volume data.

Creating a targeted keyword list to improve ad relevance and minimize costs.

Ad Creation & Optimization

Writing compelling ad copy and creating visually appealing display ads.

A/B testing ad formats to determine which ones perform best.

Constant optimization of ad copy based on performance metrics

Analytics & Performance Tracking

Setting up tracking for conversions (leads, sales, sign-ups).

Using Google Analytics and ad platform reports to analyze performance.

Providing regular reports with insights into campaign performance and areas of improvement.